Primary Color: Master of Its Own Destiny

Back in California, the array of new equipment is dizzying. The monster of the field is clearly the 81˝, four-color KBA Rapida 205 UV sheetfed press, which was installed at Primary's sister facility in El Segundo, CA.

According to Mike Hirt, vice president of operations, the large-format press helps Primary Color respond to the needs of its national retail clients and restaurant chain accounts that are eclipsing the 600 to 700 store mark and that can no longer justify printing jobs on wide-format digital printers due to equipment speeds. Additionally, the press allows Primary Color to focus on supporting movie studios and existing agency accounts seeking larger sizes and higher quantities for the out-of-home space.