Primary Color: Master of Its Own Destiny

Passion for an Expanded Color Gamut

Primary Color has also developed an expanded color gamut for the press, Mike Hirt notes. "It has been a passion of ours for many years," he says. "We've developed our own iteration of expanded gamut during the past six months—with extensive R&D with proofing, ink sets and screening on different presses—to come up with an expanded gamut color set that makes the printed piece explode with color. We're able to use the expanded gamut across all offset and wide-format digital products, as well. We can also make hard and soft proofs of all our expanded gamut work, so there's no surprises on-press."