A Quantum Leap--From Foresight to Fortune...a Gamble Pays

BY CHERYL A. ADAMS

Suicide. That's what industry experts said Norm Friedman was committing by investing in a startup printing operation back in 1992.

The economy was depressed, the commercial printing market was overly saturated and competition was so fierce, several local printers had already gone out of business. Opening new doors when others were closing theirs would surely be death by design.