A Scramble for the Remains --Waldman

Fast, cost-efficient and easy, electronic media is gulping down more and more of our share of the communications or content pie. Just think about all those e-mails that are promoting insurance, or refinancing your mortgage, or something unmentionable in this column, and then stop to realize this is stuff (most of it anyway) that we used to print. What's worse, instead of encouraging interested consumers to get the catalog, there's a link to their Website that has all of the current information coupled with interactive ordering.