A Scramble for the Remains --Waldman

Now add to the mix digital printing for fast turns and short runs. And then take this one step further by offering variable imaging or the term I like best: one-to-one marketing.

I am not advocating that you throw out your 40˝ press. Quite the contrary; the addition of these capabilities should increase your sheetfed business. What I am telling my fellow commercial printers is to become a lion. Unfortunately I see most heading down the scavenger path. So many close their eyes and don't want to explore new alternatives.