A Truck Full of Melons -- Dickeson

The $7.9 million the average printer has invested in resources must yield just under $2 million in earnings. The objective of WOW III is a 25 percent return on enterprise resources.

As Captain Picard, of Star Trek, would say: "Make it so." It will require "right sizing" the business for the market to be served—excess capacity is unacceptable. Inventory will turn over twice each month and accounts receivable will not exceed, on average, 15 days. Non-use and misuse of productive capacity will be vigorously attacked with Activity-based Costing. Internet communications will be developed to optimize the supply chain and compress transaction time.