Accepting a Mail Dominant World —Cagle

During the May 3 episode, viewers were prompted via on-air graphics to rub one of six corresponding numbered boxes that released an aroma in conjunction with the comedy’s storyline. In addition to the aroma of Oreos, one of the other boxes contained new-car smell.

Concord printed millions of scented inserts on a 10-color heatset web press using special, clear, nontoxic inks that contained embedded fragrance oils. CEO Peter Cook noted that the scented varnish doesn’t interfere with graphics and remains dormant until activated by the consumer, allowing it to pass more postal and public regulations.