Accepting a Mail Dominant World —Cagle

He later concluded: “I do not consider handling unwanted advertising placed against my will on my personal property to be a civic obligation!”

I’ve corresponded with this man several times, and he seems a genuine, intelligent person. He’s not in our industry, I believe, so his name is irrelevant. His attitude is a reflection of modern society—an age of TiVo, iPods, cell phones and text messaging, where we’re able to filter out any messages that have not been preapproved. A country built on its sense of industriousness now abhors any attempts at marketing on a one-to-one basis. The door- to-door salesman has vanished, as has the dinner-time telemarketer.