This week, we're sharing a refreshing burst of creativity in the banking industry with a brochure from SECU Credit Union in Maryland.
The oversized accordion brochure features stepped panels that taper, combined with a geometric stepped waterfall diecut — simple techniques that add a lot of bang for the buck. This is a great idea to keep in your back pocket for the new year!
How was the Accordion Brochure with Geometric Stepped Panels produced?
Folding Style: Stepped Accordion/Waterfall Accordion Hybrid
Client: SECU / Linthicum, Md.
Size: Folded: 8.5x11˝; Flat: 21.5x11˝
Panels measure (from left): 5.75˝, 7.25˝, 8.5˝
Paper: ~80-lb. Coated Cover
Printing/Finishing: Printed four-color process, diecut/score
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.