Accounting Crisis Mode --Dickeson

That guru is right in some respects. But his perception of commercial printing as a "shelf-pricing" commodity business is wrong, in my opinion. Perhaps some portion of the commercial printing industry is "over-the-counter" commodity transactions, but the major portion isn't.

My perception is that commercial printing is a conversion "relationship" enterprise. Each job is a customer-specified materials conversion. Each job has varying materials, run lengths, makeup, finishing and delivery requirements. Each job is a standalone project involving human creative and esthetic components. The relationship of customer-printer is one-to-one, no different than those with a barber, hairdresser, dentist, doctor, accountant, priest or lawyer.