AccuLink Redefines High-end Marketing with HP Indigo and Scodix 1200 Combination
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AccuLink recently produced a personalized, tri-fold mailer for a professional football team that was sent to 1,800 prospects encouraging rentals of skybox seats. The front features a football that appears to be autographed by the addressee. The football image also has dimples creating a pigskin texture and a raised grip. According to Gray, team officials were very happy with the 4.4 percent response rate to the mailer, which helped sell out the team’s skybox seats for next season.
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- Companies:
- AccuLink
- Hewlett-Packard
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