SG360º Adds Lehigh Direct to its Portfolio

WHEELING, IL—SG360º, a Segerdahl company, has announced the acquisition of Broadview, IL-based direct mail printer Lehigh Direct, a division of Visant Corp.

The combination of the two companies creates one of the nation’s largest in-line variable imaging direct mail service providers. The acquisition expands the breadth and services of SG360º to include a multitude of four-color in-line variable imaging web presses, as well as data programming.

SG360º now oversees the printing and mailing of more than two billion direct mail pieces annually, with total revenues of more than $300 million. SG360º’s current production capacity will double and boost its employee base to more than 600 workers.

In addition, the company’s operating facilities are expanding to more than 950,000 square feet. SG360º’s campus operations now include four buildings—three in Wheeling, IL, and one in Broadview, IL.

“The blending of Lehigh Direct and SG360º exemplifies our commitment to being the best at providing our existing and future customers the most diverse and expansive expertise in the direct marketing industry,” said Rick Joutras, SG360º chairman, president and CEO. “Lehigh’s web facility, technologies and people will further expand SG360º’s offerings.”

SG360º’s customers include well-known luxury/clothing retailers, entertainment, food, electronic, financial, insurance and home/hardware retailers. The firm is involved in almost every industry—from finance to healthcare to automotive and other service industries, including some of the world’s largest advertising agencies.