Acquisitions Boost Transcontinental’s Revenues; Agreement with Hearst Renegotiated
However, in the process of reviewing its brand portfolio and to channel its efforts toward the development of its leading multiplatform brands, the corporation decided to stop publishing the More and Vita brands.
Development of new services
In 2012, TC Transcontinental added television production to its service offering. Several mobile apps were also developed for its own properties and those of its partners, namely On the Table and P$ Mobile Service for Stationnement de Montréal. The job search site JobGo.ca was also launched. In addition, the Corporation expanded its digital offering by signing numerous advertising representation agreements and partnerships and by acquiring Redux Media, a leading online advertising network. Through its innovation program, the corporation introduced Panoramax, the largest promotional insert in Canada printed on high-volume presses.
- Companies:
- Transcontinental Inc.
