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Arizona
PHOENIX—In celebration of its recent 30th anniversary, Cereus Graphics held an open house in March. Drawing a crowd of more than 250 designers and marketing communications professionals, the event provided the company with the opportunity to demonstrate its new six-color Komori Lithrone S40 sheetfed press and its new seven-color HP Indigo digital press. Upon arriving, guests were asked to sign an electronic "guest book." This data was fed directly into the HP Indigo press. Five minutes later, guests were presented a set of four personalized poster calendars, each with different imagery and colors.
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