Adobe--Life in the PDF Lane

PI: What is the biggest challenge to developing a completely integrated printing workflow?

Adobe's Gellman: "As with any product or service, the biggest challenge is in creating a solution that can be implemented immediately within a complex infrastructure of native applications and equipment.

"Over the past few years, Adobe has continually tackled the most substantial issues facing printers and developed several innovative solutions. Critical to that success has been the tremendous interactive relationships we have with OEM partners and end-users.