Adobe--Life in the PDF Lane

PI: This past year we saw the introduction of Adobe Extreme for the GA and production printer. What exactly is Adobe Extreme?

Adobe's Gellman: "Adobe Extreme is an integrated, flexible printing architecture developed to streamline prepress and production workflows. In developing Extreme, we worked from the position that prepress houses have a single location where jobs enter the production cycle. At that point, a job ticket is attached so that all prepress tasks can be automated based on the job ticket information.