Adobe’s Chizen to Meet with Organizations

The PIA/GATF, noting Adobe’s contributions in transforming the printing process from an analog to a digital workflow—enhancing graphic communications while putting millions of bucks in Adobe’s coffers—said the move “insults industry loyalty.” Michael Makin, president and CEO of PIA/GATF, added that the Adobe partnership left the association feeling “terribly betrayed by the company that has been supported by the printing industry.” Makin found it “unacceptable” that Adobe would give up its neutrality and align with one printer.