AdsML Standard -- Opening an Envelope

By Marie Alonso

Business Development Consultant

AdsML is a major step forward in the 15-year quest of media to complete the process of business-to-business communication of advertising documents. Essentially an XML "envelope"—the AdsML Framework—this new standard will not replace existing standards targeting electronic relays of print publication advertising transactions. What it will do, however, is help these existing standards communicate more effectively, resulting in a new potential for today's publishing community.