AdsML Standard -- Opening an Envelope

Jack Knadjian, Agfa Corp. strategic business development manager, newspapers, is an avid participant in the AdsML momentum. "AdsML is an effort to create a global standard for end-to-end advertising workflow. It will not replace existing standards, but will build on them and extend their reach, encourage convergence when they overlap and plug gaps between their specifications." Knadjian says that if this were to succeed, then companies like Agfa could provide their solutions much more cost-effectively and on a global basis. This, in turn, would encourage suppliers to spend more on R&D, which would ultimately benefit the whole advertising community.