AdsML Standard -- Opening an Envelope

"With AdsML, we start to bridge the gap between SpaceXML and AdConnexion, and eventually make advertising data digestible by JDF (Job Definition Format)." Jones asserts that AdsML is, indeed, an exceptional bridging language, allowing publication environments to leverage the electronic information—sharing goals of standards such as SpaceXML, AdConnexion and JDF twist. This results in a robust and streamlined electronic buying and selling process for today's publication advertising tasks.