AdsML Standard -- Opening an Envelope

"AdsML is the wrapping mechanism for bringing together multiple standards in an end-to-end advertising business process so that every component of the advertising process, from rate card requests to insertion orders to invoices, can be conveyed electronically with ease," Jones concludes.

While the focus of AdsML is largely print advertising, it is not AdsML's only focus. In fact, AdsML is designed for all kinds of advertising—radio, television, posters, etc., making it an ideal wrapper that can be used to automate the movement of an advertisement from print to Web, or from radio to the Web.