AdsML Standard -- Opening an Envelope

Today, advertising data can be re-keyed as often as 15 times per ad, according to a recent European study. Not only is this massively inefficient, but each time the data is re-entered, the opportunities for errors increase.

This is the reality of life in the publishing community. Insertion orders must be tracked, invoices must be cataloged—a surging river of paperwork must be tamed, or at least monitored, to ensure that publication advertising is an orderly, controlled process.