AdsML Standard -- Opening an Envelope

This is the way the advertising process in the publication world worked yesterday, continues to function today and will steadfastly exist tomorrow.

Or maybe not. . .

In August, the AdsML Standard—in development since the beginning of the year—was released for beta review. Based on the widely used eXtensible Markup Language (XML), AdsML 1.0 is an international, open standard that aims to streamline and automate the placement, transmittal, publishing and invoicing of advertisements. The process is now cumbersome, error-prone and unsuited to the rapid, fluctuating needs of a multimedia advertising environment.