AdsML Standard -- Opening an Envelope

Technically, AdsML is an envelope that essentially relies on existing standards to describe both the content and the metadata carried within advertising transactions.

Where does AdsML originate? The new standard is being developed by the AdsML Consortium, an international group of organizations and companies that serve the printing, electronic and digital publishing industries. Among the consortium's supporters are Ifra, an international association for media publishing; and the Newspaper Association of America (NAA). A growing list of industry members include Agfa, Associated Newspapers, CCI Europe, Datox, Engage, IPA Systems, Iware, Media24, ppi Media, Quickcut, RivCom Ltd., Rosetta and Vio Worldwide.