AdsML Standard -- Opening an Envelope

Tony Stewart, director of consulting at RivCom in London and chair of the technical working group that is designing the standard, states: "It's the combination of the three components that make up the AdsML framework—business process definitions, guidelines and recommendations—that will provide the compelling value to the industry. Together, they will give us a framework within which industry members can agree on the types of information that should be exchanged in digital form and the XML standard best suited for each type. We'll then be able to put those agreements into practice," he explains. Until now, it hasn't even been possible to have this conversation on a global scale, much less implement the results, adds Stewart.