Digital and Offset Printing: Seeking Workflow Oneness

The broader applicability of G7 was demonstrated in the recent announcement that QuantumDigital had received G7 Master status. Based in Austin, TX, the company said it was one of the first all-digital printing operations to complete the qualification process.

According to Steve Damman, president and CEO, the designation provides assurance to its corporate print buyer and ad agency clients that the printer can uphold their brand integrity across all of their printed collateral. The G7 method also enables QuantumDigital to produce consistent color with less preparation and reduced paper and ink usage, he notes.