Advice for the Bosses -- DeWese

My gosh! What did I just say? You don't know and neither do I. I just used seven words and phrases among those that I most dread. My sentence sounded like a thousand press releases being written by PR firms for CEOs across America.

Let me dwell on two of the words and one phrase. The word "strategic," or in Washington it is now pronounced "strategeric," is perhaps the most abused in our business vernacular. It means "how." I would love to read one press release where a CEO says, "We will improve our profits by 12 percent and this is how we will do it."