ADVO Launches Counter-Suit

The firms have engaged in battling press releases, especially Valassis, in the weeks since the August 30 filing by Valassis to rescind the deal. Valassis alleges ADVO intentionally provided false information and “withheld material information” regarding operating income. The suit also alleges ADVO executives knew of, but did not disclose, significant internal control deficiencies associated with ADVO’s order-to-cash system.