ADVO Launches Counter-Suit

“ADVO rejects Valassis’ invitation to litigate this case by press release. ADVO will instead litigate its case with evidence and briefs to the Delaware Chancery Court,” the statement concluded.

Valassis believes ADVO’s opting to not unseal the complaint carries ulterior motives.

“Even now, ADVO is blocking access to information in an attempt to hide the truth,” Valassis said in a release. “Valassis requested that ADVO agree to waive the terms of the confidentiality agreement related to the merger, thus allowing shareholders and the public to review all of the grounds for the lawsuit. ADVO turned down this request, forcing us to redact key facts from the public version of the suit—information that is necessary for investors to properly evaluate both sides of this case.