Affluent Households Still Loyal to Hard Copy Print Readership

NEW YORK—Sept. 24, 2012—Ipsos MediaCT’s “2012 Mendelsohn Affluent Survey” shows that “affluents” (household income of $100,000+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent women and ultra affluents (HHI $250,000+) are particularly heavy print consumers, with highest reach and number of titles and issues read.