Affluent Households Still Loyal to Hard Copy Print Readership

Across all media, the survey also finds that television continues to rank first in advertising reach and receptivity, with magazines a close second. “Previous week” reported TV watching is nearly ubiquitous at 97 percent, with a small (-4 percent) reported drop in the average number of hours watched weekly to 16.9 hours. Affluents also reported watching slightly fewer cable networks, although still robust, at 15.7. This however did not dampen their enthusiasm for investing in TV sets that are even bigger in size, quality and connected-ness.