Affluent Households Still Loyal to Hard Copy Print Readership

More than half (55 percent) now own a smartphone, up from 45 percent in 2011. Growth was evident in the downloading of the three most widely-used categories of apps—games (68 percent), weather (62 percent) and music (62 percent)—as well as apps related to social networking (45 percent) and books/e-readers (40 percent).