Affluent Households Still Loyal to Hard Copy Print Readership

About the Mendelsohn Affluent Survey
Now in its 36th year, the Mendelsohn Affluent Survey is the definitive single source research tool for consumer insights and media planning regarding Affluent Americans. Among other uses, it serves as a currency study for Affluent print advertising – the agreed-upon source of audience measurement data used by agencies, advertisers and media companies in negotiating the cost and placement of advertising. The 2012 Mendelsohn Affluent Survey was conducted from March through July, and has a sample size of 13,794 adults living in households with at least $100,000 in annual household income. The survey uses a random probability sample drawn from address-based sample frame as well as other rigorous methodologies to ensure the results are projectable to the population of America’s 59 million Affluents.