Vertis Wins Contract with McLiney Lumber

As part of the new agreement, Vertis will support McLiney Lumber’s marketing strategy to attract new customers and retain current ones through highly targeted catalogs by identifying the right audiences through specialty list acquisition and geo-targeting around each store location.

As a home improvement and garden center with Sutherlands stores in Texas, Missouri and Louisiana, McLiney Lumber has relied on Vertis to maintain its brand image, drive marketing ROI and create a point of differentiation for itself among competitors.