All Out Print Communications: How Bigger Can Be Better

THERE ARE companies which devise clever, creative names that sound less and less cute every time you hear them. Some prefer to meld together several monikers; others turn to techno-esque handles that may make zero sense, but still sound cool.

And many graphic arts firms are taking the word "printing" out of the equation, because it's no longer hip to be just a printer and no one wants to be pigeonholed as such. You'd think it was akin to calling a company Johnson Typewriter.