All Out Print Communications: How Bigger Can Be Better

While the Genius only went live last February, it has already been affectionately dubbed Mighty Mouse, another creature with a small footprint and brute strength. The machine churns out 8,000 sph and can print on paper, plastic, foil and virtually any non-porous surface.

"It's an unbelievable little press," notes Gizowski. "We do a lot of press proofing on there for lenticular work, then wind up printing the production runs on the big presses. Clients like to see the real thing instead of approving proofs output from a normal proofer.