Allegra Castleton: A Wide-Open Opportunity

"Digital printing is a growth area for our business," says John Long. He estimates that digital printing currently represents approximately 13 percent of his shop's revenue. "That number is increasing every month," he adds.

What pushed the Longs to pursue digital printing? "We were getting lots of client requests for banners and posters," according to Long. "A few years ago, we realized this [digital printing] thing had legs."