Allegra Castleton: A Wide-Open Opportunity

Allegra Castleton's Solijet wide-format digital printer runs every day, producing interior and exterior signage, decals, door and wall graphics, and vehicle graphics. "We try to approach each project as one piece of a total marketing plan for our customers," says Long.

Sold on Signage

The Longs often meets with clients in the Allegra Castleton conference room, which is decorated with digitally printed canvas prints and acrylic signage. "We'll be discussing a direct mail campaign, and it's fascinating to see how the conversation starts rotating over to signage. Pretty soon we're talking about something for their lobby," he reveals. "We've moved some of our printing customers over to being sign customers, and vice versa."