Allegra Network : Printer to Marketer Mantra

There is a strong case to be made for the idea that Mike Marcantonio was the perfect candidate to assume the reins of Allegra Network, the Plymouth, MI-based 
franchisor whose members provide printing and now marketing services to the small- and medium-size business (SMB) community.

After all, Marcantonio—the recently minted president and CEO—is also an investor in three other companies. Not only does Marcantonio understand the needs of the clientele who patronize Allegra Network’s 310 printing and 185 Signs Now franchisees, he is also aware of their frustrations and limitations.