Allegra Network : Printer to Marketer Mantra

But, with integrated, multi-channel marketing solutions now a must-have in today's business climate—for both the printer and SMB—it comes down to a printer A.) either developing its own marketing proficiency or B.) joining an organization that already boasts marketing tools and intelligence.

In 2009 Allegra Network hired Bob Milroy, a veteran with 35 years of marketing experience, to become its CMO. At that point, the company was already knee-deep in developing its own marketing services program. Having dealt with printers for decades, Milroy was eager to sit on the other side of the desk.