Allegra Network : Printer to Marketer Mantra

• The Marketing Resource Center (MRC). The Plymouth, MI, headquarters staff combines veteran marketing services strategic planners, as well as subject matter experts on the implementation end (i.e., copywriters, graphic designers, Web developers and programmers). Members who have received certification can avail themselves of this treasure trove of agency-level expertise and receive guidance on sales, strategy, planning and executing initiatives, from creating print ads and developing television commercials to preparing an e-mail blast and launching a Website.