Allegra Network : Printer to Marketer Mantra

• Marketing technology tools. Franchisees gain access via strategic alliances with e-mail services company Constant Contact, data providers AccuData and InfoUSA, advocate marketing firm Amplifinity, and other equipment and software vendors.

• Dedicated marketing and sales consultant. New members are assigned a headquarters-based support person who guides them along the way. “We’re not trying to build an ad agency,” Marcantonio notes. “But ad agencies have failed at serving small- to medium-sized businesses. We’re solving that problem by delivering quality marketing services at a price they can afford and at a price where we can make some money. That’s what we’re fully committed to doing...failure is not an option.”