Allegra Network : Printer to Marketer Mantra

Not all Allegra Network franchisees will be able to go “all in” for the full marketing monty, but Milroy believes there is a degree that can be reached by most, if not all, membership. Even the smallest of franchisees, for example, can focus on strategic projects, such as Website development, and learn about the ins and outs of Search Engine Optimization (SEO). But, a few dozen members have sold multi-dimensional, fully integrated marketing communications programs that incorporate public relations, advertising, direct mail, e-mail blasts and social media, to name a few.