Allegra Network : Printer to Marketer Mantra

“All of the changes occurring in technology today are also changing the marketing tactics needed by small- and medium-sized businesses,” Marcantonio observes. “But, as a small business owner, you can’t afford an ad agency, and they wouldn’t want to work with you anyway because your spending isn’t worth their while. So, you’re left to deal with a very fragmented industry of freelance marketing consultants.