Allegra Network : Printer to Marketer Mantra

Also, from an economies-of-scale standpoint, is Allegra Direct, the franchise’s official online ordering system. The company invested more than $250,000 in a full XMPie license and created a full-blown Web-to-print system. Allegra Network sub-licenses it to franchises at a cost that makes it viable for even the smallest centers. Alternatively, franchise members can assign projects to the MRC, which employs Web-to-print programmers.