Allegra Network : Printer to Marketer Mantra

“Franchisees know they’re implementing it with people who have a depth of experience in this area, and who can keep them on the right track and avoid making any big mistakes,” Marcantonio says.

The Allegra Network brain trust feels the MRC is a key distinction in the marketplace for its franchisees, separating them from other franchisors and the independent small quick/commercial printer space. "The vast majority of printers out there are simply investing in the deployment tools, waiting for a client to bring them a project," Milroy notes. "They are not occupying the space of becoming strategic counselors.