Allegra Network : Printer to Marketer Mantra

“Small businesses don’t know whether they need a PURL, a GURL, an e-mail blast or a newspaper ad. They’re confused—they don’t have a lot of money, there are dozens of ways to communicate and they haven’t got a clue as to what to do. That’s where we can help.”

Mining down to the franchisee level, White sees strong capex investments aimed at growth in 2012, most notably in the areas of wide-format output, mailing services and new software.