Allegra Network : Printer to Marketer Mantra

Most importantly, the executive team understands that making the conversion to marketing service provider is a process, and it will take a while for the network as a whole to embrace what truly could be the future for many of those printers at the lower dollar volume end of the printing pool.

“We don’t only measure success in terms of sales dollars,” Marcantonio remarks. “We realize, to make the kind of changes we’re asking our members to make, that it could take a while to reap the benefits. Our members have successful printing businesses that they’ve built over the years and we need to make sure that, during the transition, they don’t throw the baby out with the bath water.