Allegra Network : Printer to Marketer Mantra

“When you own a small business and you don’t know anybody or have a good referral, where do you turn for (marketing) help? For us, the answer became that ‘a-hah’ moment.”

The epiphany that Allegra Network’s membership is ultimately well-positioned to provide marketing tools and acumen on an appropriate scale to address their clients' needs served as the launching point for a five-year journey toward transitioning the franchisor into a marketing services provider. It was a natural progression undertaken at the height of an unnatural time—amid the worst economic slump since the Great Depression.