Allegra Network : Printer to Marketer Mantra

Just last year, Allegra Network unveiled its Advantage program. Advantage seeks out unaffiliated printers to become full-fledged members of the network, reap the benefits of franchise membership (more on this shortly) and enjoy economies of scale.

“With the Matchmaker program, we come across a lot of printers not ready to sell their businesses yet, but who need help in taking them to the next level,” explains Steve White, COO. “That drove the development of our Advantage program.”